You want a certain business outcome, and are about to build or implement any system, process, or service for customers, members, etc.
Often there is no real understanding of the experience required, or that will be generated by implementing a preconceived solution.
Your team are not aligned on a clear next action.
The organisation lacks clarity on which challenges are most important, and what opportunities exist for you.
Illumination and alignment to best way of working for current challenges.
You are not able to decide how to create new products or services to invest in.
You have a high level strategy, but it is not linked to a practical roadmap.
Work through your chosen focus area in more detail and describe the problem-opportunity relationship across People, Process, and Systems.
Reduce the risk in your project planning and implementation.